MARKETING STRATEGY POWERED BY TECHNOLOGY

SERVICES     CASES

Welkom bij INFERENS!

Wij helpen bedrijven klantrelaties te ontwikkelen met behulp van data en marketingtechnologie. Bij ons kun je terecht voor selectie, implementatie en optimalisatie van marketing software. En we ontwikkelen gepersonaliseerde lifecycle programma’s, customer journeys en campagnes.

Benieuwd hoe we jou kunnen helpen of gewoon even sparren? Boek vrijblijvend een adviesgesprek.

Customer First

Marketing technologie moet naadloos aansluiten op je klantstrategie. Alleen dan kun je relevant zijn en blijven voor klanten. Wij helpen bedrijven om klantstrategiëen te implementeren en optimaliseren met behulp van data en marketing technologie.

dmu-engagement

Services

Marketing Automation
Zet de volgende stappen in Marketing Automation. Personaliseer campagnes over alle kanalen en optimaliseer lead management processen.
Lifecycle Programma’s
Verhoog customer lifetime value door relevant te blijven voor je klant. Personaliseer onboarding, retentie en up- & cross-sell programma’s.
B2B Customer Journeys
Verhoog de klanttevredenheid door de klant te helpen haar doelen te bereiken. Zorg via alle kanalen voor een goede klantervaring.
Software Selectie
Voorkom problemen bij implementatie door een grondige software selectie. Project management en RFP support, we ondersteunen bij alle facetten van marketing software selectie.
MarTech Implementatie
Implementatie = technologie + organisatie. Zorg voor een succesvolle lancering met onze roadmap en een nauwe samenwerking tussen IT, BI en de marketing teams.
B2B Analytics
Krijg grip op marketingresultaten en leg de basis om gericht te optimaliseren met marketing dashboards. Verbeter campagnes en journeys en verhoog customer lifetime value.
Get MarTech ROI Right [Calculator]
The Inferens Marketing Automation business case simulator is a comprehensive ROI calculator. The simulator automatically calculates Net Present Value (NPV) and payback period, based on marketing and sales funnel data and project investments.
Demand Waterfall on Steroids
Demand planning can be a tough challenge for B2B marketers. A popular approach to setting B2B marketing goals is to ‘reverse the Demand Waterfall’. But this can be misleading. Find out how to improve B2B target setting.
AI in B2B Marketing [Report]
Download the report and learn how AI changes content production, customer journey orchestration, sales automation and marketing analytics. Features 25 marketing tools and explains how they use AI to help marketers optimize marketing campaigns and processes.
Account Based Marketing ROI [Ebook]
ABM gained traction in 2015 and it is still a very popular marketing tactic. Yet many companies cannot measure the ROI of ABM programs. This ebook explains how to track ABM results and outlines the four steps companies can take before building ABM dashboards.

Projects

Oracle Eloqua implementation

Marketing automation onboarding and implementation. Development campaign strategy and lead scoring models. Development of campaigns assets such as landing pages and emails. Measure and improve campaign results.

B2B – Netherlands

MarTech Maturity

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advice on which marketing technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns.

IT – South Africa

MarTech ROI Analysis

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to visualize expected impact on marketing budgets for the EMEA, APAC and US marketing organizations.

Pharma – USA

ABM Vendor Selection

Account Based Marketing vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on potential fit short list of vendors to consider for negotiations.

B2B – Netherlands

Content Marketing Platform

Content marketing platform for finance professionals, including implementation of a marketing automation software and campaign development with the goal to drive awareness and to generate leads.

Financial Services – Netherlands

Sales Performance Dashboard

Design and development of a sales performance dashboard for large accounts, helping account managers to monitor and drive pipeline developments while following a best practice sales methodology.

Professional Services – Netherlands
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