Align stakeholders and benefit from best practice frameworks and templates to build business cases, collect requirements and create RFP scoring models.
Expertise to help your teams go from long list to implementation
Professional enterprise program management. Align business teams and architects with software vendor and integration specialists to ensure a smooth platform implementation and launch.
Get the most from marketing technology by enhancing customer experience while reducing costs.
Project management and support in strategy implementation, customer lifecycle management, personalization and campaign optimization.
Fully integrated marketing software for Large and Mid-sized enterprises.
Create data-driven journeys and use advanced analytics to personalize and automate lead generation, up- and cross-selling, loyalty and churn reduction.
Develop a new lifecycle and campaign framework, establish KPIs and develop a detailed roadmap for implementation.
Project lead for CDP vendor selection. Build roadmap and coordinate implementation.
Project lead for implementation and migration of campaigns from legacy systems to the new platform.
ROI/NPV calculation using benchmark data to create scenarios for impact on EMEA, APAC and US marketing budgets.
Requirements collection, vendor analysis and long list and RFI development. Advice on short list vendors to consider for negotiations.
Agency selection and support leadership and teams to develop a customer contact strategy. Align with stakeholders on implementation roadmap.
Maturity benchmark and fit-gap analysis for multiple business units. Advice on which technology to acquire to optimize marketing planning and campaign management.
Oracle Eloqua implementation and onboarding. Development of campaign strategy, lead scoring models and campaign assets.
Project lead for omnichannel content platform vendor selection. Aligning with business stakeholders and architects to select and adopt the platform.
Analysis and data model design. Align with architects and data analysts on custom CRM integration with HubSpot Enterprise Marketing Hub and Sales Hub.
Vendor selection and insourcing of operational email capabilities. Initiate RFP and align leadership and teams on business case and prioritization.
Requirements collection and project lead for conversational AI vendor selection. Align with stakeholders and teams on capabilities and priorities for implementation.
The Top-X MarTech database contains the most popular marketing platforms per category. Only tried and tested tools that are widely adopted and recognized by leading analysts are included, so you can quickly build your vendor selection long list.
The marketing technology ROI simulator instantly calculates ROI, TCO, NPV and payback period based on cost savings, performance lift, project investments and running costs.
Download the MarTech RFP template and get a head start on your requirements list and scoring model.
The MarTech agency database is a curated list of > 350 MarTech agencies and their platform expertise. Whether you need an implementation partner or seeking to outsource MarTech support, this database will help you out.
Let’s discuss how we can help aligning marketing strategy, data and technology.
Winthontlaan 200
3526 KV Utrecht
The Netherlands
Winthontlaan 200
3526 KV Utrecht
The Netherlands
