Marketing Technology
Specialist

Helping business leaders select, implement and optimize marketing software.

essent
wolterskluwer
dpg_logo
meteogroup_logo
Flynth-logo-768x216

Expert guidance and tools to align teams, strategy, data and technology.

Marketing Software Selection

Align stakeholders and benefit from best practice frameworks and templates to build realistic business cases, collect requirements and RFP scoring models. Expertise to help your teams go from initial long list all the way to contracting and implementation.

Marketing Technology Implementation

Professional enterprise program management led by experienced senior consultants. Implementation = technology + organization. Align business teams and architects with software vendor and integration specialists to ensure a smooth platform implementation and launch.

Customer Strategy Implementation

Get the most from marketing technology by enhancing customer experience while reducing costs. Project management, expertise and support in customer strategy implementation, customer lifecycle management, campaign optimization, personalization and lead management.

Marketing Technology ROI Simulator

The marketing technology ROI simulator instantly calculates ROI, TCO, NPV and payback period based on cost savings, performance lift, project investments and running costs.

Demand Waterfall on Steroids

Demand planning can be a tough challenge. A popular approach to setting B2B marketing goals is to ‘reverse the Demand Waterfall’. This can be misleading. Learn how to improve B2B target setting.

AI in B2B Marketing

Download the report and learn how AI changes content production, customer journey orchestration, sales automation and marketing analytics.Features 25 tools and explains how they use AI to help marketers optimize marketing campaigns and processes. 

Account Based Marketing ROI

ABM gained traction in 2015 and it is still a popular marketing tactic. Yet many companies cannot measure the ROI of ABM programs. This ebook explains how to track ABM results and how to start building ABM dashboards. 

Projects

Email Software Implementation

Energy - Netherlands

Project lead for email software implementation and migration of marketing campaigns and customer communications from legacy systems to a new email platform. 

HubSpot Enterprise Integration

Financial Services - Netherlands

Analysis and data model design. Align with architects and data analysts on how to integrate custom CRM and customer management solution with HubSpot Enterprise Marketing Hub and Sales Hub.

MarTech ROI Analysis

Pharma - USA

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to create scenarios for impact on EMEA, APAC and US marketing budgets.

Oracle Eloqua Implementation

B2B - Netherlands

Eloqua implementation and onboarding. Development of campaign strategy,  lead scoring models and campaign assets. Measure and improve campaign results. 

MarTech Maturity Scan

IT - South Africa

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advice on which technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns. 

Customer Contact Strategy

Energy - Netherlands

Agency selection and support leadership teams and specialists to develop a customer contact strategy. Align with Marketing, Sales, Customer Service and IT on roadmap, priorities and dependencies for implementation. 

ABM Software Selection

Media - Netherlands

ABM vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on short list and vendors to consider for contracting / negotiations. 

Email Software Selection & Insourcing

Energy - Netherlands

Email vendor selection and insourcing of operational email capabilities. Initiate RFP, align Marketing, IT, Finance, Procurement and leadership teams on business case and prioritization. 

Get in touch

Let’s discuss how we can help aligning marketing strategy, data and technology. 

en_US