Inferens - Marketing Technology Specialist

MARKETING TECHNOLOGY SPECIALIST

Grow through data and marketing technology

SERVICES CASES

Strategy First

Technology and data are nothing without strategy. Marketing technology must be aligned with your customer strategy and fuelled by data. Only then can you build customer relationships at scale.

Inferens helps companies implement customer strategies that are powered by advanced analytics and marketing technology.

MarTech Expertise

Years of hands-on experience with MarTech implementation, data integration and advanced analytics combined with a thorough knowledge of how to set up marketing technology to maximize ROI, shapes how we work.

We analyze data to uncover market and customer potential and implement end-to-end customer strategies to realize growth targets.

Get MarTech ROI Right

The Inferens Marketing Automation business case simulator is a comprehensive ROI calculator. The simulator automatically calculates Net Present Value (NPV) and payback period, based on marketing and sales funnel data and project investments.

Calculate ROI

Demand Waterfall on Steroids

Demand planning can be a tough challenge for B2B marketers. A popular approach to setting B2B marketing goals is to ‘reverse the Demand Waterfall’. But this can be misleading. Find out how to improve B2B target setting.

Set Better Goals

Services

Marketing Software Selection

Select the right marketing software enabling teams to collect customer insights and build great customer experiences. Use best practice Marketing Assessment and ROI/NPV simulation tools to build solid MarTech business cases.

MarTech Implementation

Project management and technical support. System implementation, data preparation, CRM integration, campaign strategy development, lead scoring and lead routing configuration and onboarding/user training.

Customer Journey Optimization

Improve customer journey touchpoints, optimize marketing processes and campaigns, reduce acquisition costs and increase conversion using (full-funnel) marketing and sales dashboards and customer journey analytics.

MarTech Vendor Selection

Project management, requirements collection, RFI and RFP support.

MarTech Maturity Assessment

Assess and benchmark marketing processes and use of marketing technology with over 100 companies and see how to improve the marketing organization across different business units and country organizations.

MarTech ROI/NPV Calculation

Build a comprehensive business case for marketing technology with our best practice business case (ROI/NPV) simulation tool. The tool uses benchmark data and simulation techniques to give you insight into the impact of marketing technology investments on marketing budgets and sales performance across multiple business units and country organizations.

Marketing Automation Implementation

Implementation, CRM integration, configuration of all basic marketing automation campaigns, lead scoring models and onboarding/user training.

Campaign Management

Campaign strategy, design and configuration of campaign flows, development of landing pages, emails, forms and campaign dashboards.

Partner Marketing Management

Measure and optimize channel marketing ROI and get insight into partner sales forecasts and funnel development.

Customer Journey Optimization

Visualize the customer journey through online and offline marketing channels and optimize content and media.

KPI Frameworks

Ensure marketing contributes to company goals by aligning marketing strategy with programs and campaigns.

Performance Measurement

Monitor marketing and sales results with real-time dashboards, blending data from CRM and Marketing Automation systems, Webdata and social media channels. Use attribution to quantify impact of marketing campaigns and channels in order to optimize budget allocation.

Projects

Oracle Eloqua implementation

Marketing automation onboarding and implementation. Development campaign strategy and lead scoring models. Development of campaigns assets such as landing pages and emails. Measure and improve campaign results.

B2B – Netherlands

MarTech Maturity

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advice on which marketing technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns.

IT – South Africa

MarTech ROI Analysis

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to visualize expected impact on marketing budgets for several European country organizations.

Fashion – UK

ABM Vendor Selection

Account Based Marketing vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on potential fit short list of vendors to consider for negotiations.

B2B – Netherlands

Content Marketing Platform

Design and development of a content marketing platform for finance professionals, including implementation of a marketing automation software and campaign development with the goal to drive awareness and to generate leads.

Financial Services – Netherlands

Sales Performance Dashboard

Design and development of a sales performance dashboard for large accounts, helping account managers to monitor and drive pipeline developments while following a best practice sales methodology.

Professional Services – Netherlands

MarTech Projects

Industries

Countries

Team

Adwin Gerritsen Owner | Marketing Technology Consultant | Interim Marketing Automation Manager
Sander Lenselink Associate | Advanced Analytics | Data-driven Sales | Marketing Intelligence Analyst
Join Us Data Architects | MarTech Implementation Specialists | Customer Journey Strategists