Grow through data and marketing technology


Customer First

To build customer relationships at scale, marketing technology must be aligned with your customer strategy.

Inferens helps companies implement customer strategies that are powered by data and marketing technology.

Get MarTech ROI Right
The Inferens Marketing Automation business case simulator is a comprehensive ROI calculator. The simulator automatically calculates Net Present Value (NPV) and payback period, based on marketing and sales funnel data and project investments.
Demand Waterfall on Steroids
Demand planning can be a tough challenge for B2B marketers. A popular approach to setting B2B marketing goals is to ‘reverse the Demand Waterfall’. But this can be misleading. Find out how to improve B2B target setting.


Marketing Software Selection
Select the right marketing software enabling teams to collect customer insights and build great customer experiences. Use best practice Marketing Assessment and ROI/NPV simulation tools to build solid MarTech business cases.
MarTech Implementation
Project management and technical support. System implementation, data preparation, CRM integration, campaign strategy development, lead scoring and lead routing configuration and onboarding/user training.
Customer Journey Optimization
Improve customer journey touchpoints, optimize marketing processes and campaigns, reduce acquisition costs and increase conversion using (full-funnel) marketing and sales dashboards and customer journey analytics.


Oracle Eloqua implementation

Marketing automation onboarding and implementation. Development campaign strategy and lead scoring models. Development of campaigns assets such as landing pages and emails. Measure and improve campaign results.

B2B – Netherlands

MarTech Maturity

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advice on which marketing technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns.

IT – South Africa

MarTech ROI Analysis

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to visualize expected impact on marketing budgets for several European country organizations.

Fashion – UK

ABM Vendor Selection

Account Based Marketing vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on potential fit short list of vendors to consider for negotiations.

B2B – Netherlands

Content Marketing Platform

Design and development of a content marketing platform for finance professionals, including implementation of a marketing automation software and campaign development with the goal to drive awareness and to generate leads.

Financial Services – Netherlands

Sales Performance Dashboard

Design and development of a sales performance dashboard for large accounts, helping account managers to monitor and drive pipeline developments while following a best practice sales methodology.

Professional Services – Netherlands
MarTech Projects


  • Adwin Gerritsen
    Adwin Gerritsen Owner | Marketing Technology Consultant | Interim Marketing Automation Manager
  • Sander Lenselink
    Sander Lenselink Associate | Advanced Analytics | Data-driven Sales | Marketing Intelligence Analyst
  • Join Us
    Join Us Data Architects | MarTech Implementation Specialists | Customer Journey Strategists

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