Helping business leaders to select, implement and optimize marketing software.

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Marketing Software Selection

Align stakeholders and benefit from best practice frameworks and templates to build business cases, collect requirements and create RFP scoring models.

Expertise to help your teams go from long list to implementation

Marketing Software Implementation

Professional enterprise program management. Align business teams and architects with software vendor and integration specialists to ensure a smooth platform implementation and launch.

Customer Strategy & Campaigns

Get the most from marketing technology by enhancing customer experience while reducing costs.

Project management and support in strategy implementation, customer lifecycle management, personalization and campaign optimization.

Managed Marketing Technology

Fully integrated marketing software for Large and Mid-sized enterprises.

Create data-driven journeys and use advanced analytics to personalize and automate lead generation, up- and cross-selling, loyalty and churn reduction.


International B2C MarTech Strategy

Develop a new lifecycle and  campaign framework, establish KPIs and develop a detailed roadmap for implementation. 

Manufacturing - Netherlands

CDP Vendor Selection and Implementation

Project lead for CDP vendor selection. Build roadmap and coordinate implementation. 

Public Transportation - Netherlands

Marketing Automation Implementation

Project lead for implementation and migration of campaigns from legacy systems to the new  platform.

ENERGY - Netherlands

MarTech ROI Analysis

ROI/NPV calculation using benchmark data to create scenarios for impact on EMEA, APAC and US marketing budgets.


Account-Based Marketing Vendor Selection

Requirements collection, vendor analysis and long list and RFI development. Advice on short list vendors to consider for negotiations. 

Media - Netherlands

Customer Contact Strategy

Agency selection and support leadership and teams to develop a customer contact strategy. Align with stakeholders on implementation roadmap. 

Energy - Netherlands

MarTech Maturity Assessment

Maturity benchmark and fit-gap analysis for multiple business units. Advice on which technology to acquire to optimize marketing planning and campaign management.

IT - South Africa

Marketing Automation Implementation

Oracle Eloqua implementation and onboarding. Development of campaign strategy, lead scoring models and campaign assets.

Publishing -Netherlands

Omnichannel Content Platform Selection

Project lead for omnichannel content platform vendor selection. Aligning with business stakeholders and architects to select and adopt the platform. 

Public Transportation - Netherlands

HubSpot Enterprise Integration

Analysis and data model design. Align with architects and data analysts on custom CRM integration with HubSpot Enterprise Marketing Hub and Sales Hub.

Financial Services - Netherlands

Marketing Automation Vendor Selection

Vendor selection and insourcing of operational email capabilities. Initiate RFP and align leadership and teams on business case and prioritization. 

ENERGY - Netherlands

Conversational AI Vendor Selection

Requirements collection and project lead for conversational AI vendor selection. Align with stakeholders and teams on capabilities and priorities for implementation.

Public Transportation - Netherlands


Top-X MarTech Database

The Top-X MarTech database contains the most popular marketing platforms per category. Only tried and tested tools that are widely adopted and recognized by leading analysts are included, so you can quickly build your vendor selection long list. 

Marketing Technology ROI Simulator

The marketing technology ROI simulator instantly calculates ROI, TCO, NPV and payback period based on cost savings, performance lift, project investments and running costs.

MarTech RFP Template

Download the MarTech RFP template and get a head start on your requirements list and scoring model. 

MarTech Agency Database

The MarTech agency database is a curated list of > 350 MarTech agencies and their platform expertise. Whether you need an implementation partner or seeking to outsource MarTech support, this database will help you out.

Get in touch

Let’s discuss how we can help aligning marketing strategy, data and technology. 

Winthontlaan 200

3526 KV  Utrecht

The Netherlands