MARKETING TECHNOLOGY SPECIALIST

Helping companies grow through data & marketing technology

SERVICES     CASES

It’s not the technology

It is about understanding how data and technology enable businesses to create relevant customer experiences.

Each interaction with your customers will either strengthen the relationship or it will weaken it. Marketing technology allows you to build and strenghten 1:1 customer relationships at scale, to test what works and to measure business impact.

Inferens helps companies select, implement and fully utilize Marketing Technology to drive business growth.

strategy

Services

MarTech Vendor Selection
Select the right marketing software enabling teams to collect customer insights and build great customer experiences. Use best practice Marketing Assessment and ROI/NPV simulation tools to build solid MarTech business cases.
MarTech Implementation
Project management and technical support. System implementation, data preparation, CRM integration, campaign strategy development, lead scoring and lead routing configuration and onboarding/user training.
Customer Journey Optimization
Improve customer journey touchpoints, optimize marketing processes and campaigns, reduce acquisition costs and increase conversion using (full-funnel) marketing and sales dashboards and customer journey analytics.

Marketing Technology Cases

Oracle Eloqua implementation

Marketing automation onboarding and implementation. Development campaign strategy and lead scoring models. Development of campaigns assets such as landing pages and emails. Measure and improve campaign results.

B2B – Netherlands

MarTech Assessment

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advise concerning which marketing technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns.

IT – South Africa

MarTech ROI Analysis

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to visualize expected impact on marketing budgets for several European country organizations.

Fashion – UK

ABM Vendor Selection

Account Based Marketing vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on potential fit short list of vendors to consider for negotiations.

B2B – Netherlands

Content Marketing Platform

Design and development of a content marketing platform for finance professionals, including implementation of a marketing automation software and campaign development with the goal to drive awareness and to generate leads.

Financial Services – Netherlands

Sales Performance Dashboard

Design and development of a sales performance dashboard for large accounts, helping account managers to monitor and drive pipeline developments while following a best practice sales methodology.

Professional Services – Netherlands
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MarTech Projects
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Industries
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Countries
teradata
brandmaker
boardview
mediatic

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