How To Build A Data-Driven Marketing Technology Stack
Data-driven MarTech It’s no secret that the marketing technology landscape has changed dramatically over the past few years. In this evolving environment, marketers need to
Align stakeholders and benefit from best practice frameworks and templates to build business cases, collect requirements and create RFP scoring models. Expertise to help your teams go from long list to implementation.
Professional enterprise program management. Align business teams and architects with software vendor and integration specialists to ensure a smooth platform implementation and launch.
Get the most from marketing technology by enhancing customer experience while reducing costs. Project management and support in strategy implementation, customer lifecycle management, personalization and campaign optimization.
Fully integrated marketing software for Large and Mid-sized enterprises. Create data-driven journeys and use advanced analytics to personalize and automate lead generation, up- and cross-selling, loyalty and churn reduction.
The Top-X MarTech database contains the most popular marketing platforms per category. Only tried and tested tools that are widely adopted and recognized by leading analysts are included, so you can quickly build your vendor selection long list.
The marketing technology ROI simulator instantly calculates ROI, TCO, NPV and payback period based on cost savings, performance lift, project investments and running costs.
The MarTech agency database is a curated list of > 350 MarTech agencies and their platform expertise. Whether you need an implementation partner or seeking to outsource MarTech support, this database will help you out.
Download the MarTech RFP template and get a head start on your requirements list and scoring model.
Project lead for email software implementation and migration of marketing campaigns and customer communications from legacy systems to a new email platform.
Analysis and data model design. Align with architects and data analysts on how to integrate custom CRM and customer management solution with HubSpot Enterprise Marketing Hub and Sales Hub.
Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to create scenarios for impact on EMEA, APAC and US marketing budgets.
Eloqua implementation and onboarding. Development of campaign strategy, lead scoring models and campaign assets. Measure and improve campaign results.
Marketing maturity benchmark and fit-gap analysis for multiple business units. Advice on which technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns.
Agency selection and support leadership teams and specialists to develop a customer contact strategy. Align with Marketing, Sales, Customer Service and IT on roadmap, priorities and dependencies for implementation.
ABM vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on short list and vendors to consider for contracting / negotiations.
Email vendor selection and insourcing of operational email capabilities. Initiate RFP, align Marketing, IT, Finance, Procurement and leadership teams on business case and prioritization.
Data-driven MarTech It’s no secret that the marketing technology landscape has changed dramatically over the past few years. In this evolving environment, marketers need to
First-party data If you’re in the marketing industry, chances are you’ve heard of first-party data. It’s a phrase that gets thrown around a lot, but
Demand planning can be a tough challenge for B2B marketers. A popular approach to setting B2B marketing goals is to ‘reverse the Demand Waterfall’. But this
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