Helping companies design and implement digital strategies.

Strategy & Technology

It’s not just the technology. The key to success is understanding how technology can drive and optimize carefully crafted contact strategies.


Each interaction with your customers will either strengthen the relationship or it will weaken it. The challenge is to make each interaction count by adding value and building trust.


With hundreds, thousands or millions of prospects and customers, it needs to be done efficiently. That’s where technology comes in. Marketing technology allows you to build and strenghten 1:1 customer relationships at scale, to measure results and to test what works.


Inferens helps companies design contact strategies and select, implement and fully utilize Marketing Technology that powers your strategy.

Software Selection

Select the right marketing software that helps marketing teams collect customer insights and build great customer experiences. Use best practice Marketing Assessment and ROI/NPV simulation tools to build solid MarTech business cases.

System Implementation

Project management and technical support for marketing technology. System implementation, data preparation, CRM integration, campaign strategy development, lead scoring and lead routing configuration and onboarding/user training.

Marketing Optimization

Improve customer journey touchpoints, optimize marketing processes and campaigns, reduce acquisition costs and increase conversion using (full-funnel) marketing and sales performance dashboards and customer journey analytics.

MarTech Vendor Selection

Project management, requirements collection, RFI and RFP support.

MarTech Maturity Assessment

Assess and benchmark marketing processes and use of marketing technology with over 100 companies and see how to improve the marketing organization across different business units and country organizations.

MarTech ROI/NPV Calculation

Build a comprehensive business case for marketing technology with our best practice business case (ROI/NPV) simulation tool. The tool uses benchmark data and simulation techniques to give you insight into the impact of marketing technology investments on marketing budgets and sales performance across multiple business units and country organizations.

Marketing Automation Implementation

Implementation, CRM integration, configuration of all basic marketing automation campaigns, lead scoring models and onboarding/user training.

Campaign Management

Campaign strategy, design and configuration of campaign flows, development of landing pages, emails, forms and campaign dashboards.

Partner Marketing Management

Measure and optimize channel marketing ROI and get insight into partner sales forecasts and funnel development.

Customer Journey Optimization

Visualize the customer journey through online and offline marketing channels and optimize content and media.

KPI Frameworks

Ensure marketing contributes to company goals by aligning marketing strategy with programs and campaigns.

Performance Measurement

Monitor marketing and sales results with real-time dashboards, blending data from CRM and Marketing Automation systems, Webdata and social media channels. Use attribution to quantify impact of marketing campaigns and  channels in order to optimize budget allocation.

Marketing Technology Projects

Marketing Automation

Marketing automation onboarding and implementation. Development campaign strategy and lead scoring models. Development of campaigns assets such as landing pages and emails. Measure and improve campaign results.

B2B – Netherlands

MarTech Assessment

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advise concerning which marketing technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns.

IT – South Africa

MarTech ROI Analysis

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to visualize expected impact on marketing budgets for several European country organizations.

Fashion – UK

ABM Vendor Selection

Account Based Marketing vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on potential fit short list of vendors to consider for negotiations.

B2B – Netherlands

Content Marketing Platform

Design and development of a content marketing platform for finance professionals, including implementation of a marketing automation software and campaign development with the goal to drive awareness and to generate leads.

Financial Services – Netherlands

Sales Performance Dashboard

Design and development of a sales performance dashboard for large accounts, helping account managers to monitor and drive pipeline developments while following a best practice sales methodology.

Professional Services – Netherlands

MarTech Projects

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