Marketing Technology Specialist

Marketing Software Selection, Implementation and Optimization

Marketing technology advisory and project delivery to help you get the most from marketing software.

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SOFTWARE SELECTION
Expert guidance and tools to help your organization select the right marketing software.
Benefit from best practice frameworks and templates to build realistic business cases, collect requirements and RFP scoring models. Expertise to help your teams go from initial long list all the way to contracting and implementation.
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MARTECH IMPLEMENTATION
Professional enterprise program management led by experienced senior consultants.
Implementation = technology + organization. Align business teams and architects with software vendor and integration specialists to ensure a smooth platform implementation and launch.
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CUSTOMER STRATEGY IMPLEMENTATION
Get the most from marketing technology by enhancing customer experience while reducing costs.
Project management, expertise and support in customer strategy implementation, customer lifecycle management, campaign optimization, personalization and lead management.

Insights

Marketing Technology ROI Simulator
The Marketing Technology business case simulator automatically calculates ROI, TCO, NPV and payback period, based on cost savings, performance lift, project investments and running costs.
Demand Waterfall on Steroids
Demand planning can be a tough challenge for B2B marketers. A popular approach to setting B2B marketing goals is to ‘reverse the Demand Waterfall’. But this can be misleading. Find out how to improve B2B target setting.
AI in B2B Marketing [Report]
Download the report and learn how AI changes content production, customer journey orchestration, sales automation and marketing analytics. Features 25 marketing tools and explains how they use AI to help marketers optimize marketing campaigns and processes.
Account Based Marketing ROI [Ebook]
ABM gained traction in 2015 and it is still a very popular marketing tactic. Yet many companies cannot measure the ROI of ABM programs. This ebook explains how to track ABM results and outlines the four steps companies can take before building ABM dashboards.

Projects

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Email Software Implementation

Energy – Netherlands

Project lead (Epic Owner) for email software implementation and migration of  marketing campaigns and customer communications from legacy systems to the new email platform.

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HubSpot Enterprise Integration

Financial Services – Netherlands

Analysis and data model design. Align with architects and data analysts on how to integrate custom CRM and customer management solution with HubSpot Enterprise (Marketing Hub and Sales Hub).

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MarTech ROI Analysis

Pharma – USA

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to create scenarios for impact on EMEA, APAC and US marketing budgets.

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Oracle Eloqua Implementation

B2B – Netherlands

Marketing automation implementation and onboarding. Campaign strategy and lead scoring models. Development of campaign assets such as landing pages and emails. Measure and improve campaign results.

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MarTech Maturity Assessment

IT – South Africa

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advice on which marketing technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns.

Strategy

Customer Contact Strategy

Energy – Netherlands

Select agency and support leadership teams and specialists to develop a customer contact strategy. Align with Marketing, Sales, Customer Service and IT on priorities and dependencies for implementation.

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ABM Vendor Selection

B2B – Netherlands

Account Based Marketing vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on potential fit short list of vendors to consider for negotiations.

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Content Marketing Platform

Financial Services – Netherlands

Content marketing platform for finance professionals, including implementation of a marketing automation software and campaign development with the goal to drive awareness and to generate leads.

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Email Vendor Selection

Energy – Netherlands

Email vendor selection and insourcing of operational email capabilities. Initiate RFP, align Marketing, IT, Finance, Procurement and Leadership teams on business case and prioritization.

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