Marketing Technology Specialist

Helping business leaders to select, implement and optimize marketing software.

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wolterskluwer
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Expert guidance and tools to align teams, strategy, data and technology.

Marketing Software Vendor Selection

Align stakeholders and benefit from best practice frameworks and templates to build realistic business cases, collect requirements and create RFP scoring models. Expertise to help your teams go from initial long list to contracting and implementation.

Marketing Technology Implementation

Professional enterprise program management led by experienced senior consultants. Implementation = technology + organization. Align business teams and architects with software vendor and integration specialists to ensure a smooth platform implementation and launch.

Customer Strategy Implementation

Get the most from marketing technology by enhancing customer experience while reducing costs. Project management, expertise and support in customer strategy implementation, customer lifecycle management, campaign optimization, personalization and lead management.

Managed Marketing Technology

Fully integrated marketing software for Large and Mid-sized enterprises. Set up and integrated by us. Create data-driven journeys and use advanced analytics to personalize and automate lead generation, up- and cross-selling, loyalty and churn reduction.

Resources to help select and implement the right marketing platforms.

Top-X MarTech Database

The Top-X MarTech database contains the most popular marketing platforms per category. Only tried and tested tools that are widely adopted and recognized by leading analysts are included, so you can quickly build your vendor selection long list. 

Marketing Technology ROI Simulator

The marketing technology ROI simulator instantly calculates ROI, TCO, NPV and payback period based on cost savings, performance lift, project investments and running costs.

MarTech Agency Database

The MarTech agency database is a curated list of > 350 MarTech agencies and their platform expertise. Whether you need an implementation partner or seeking to outsource MarTech support, this database will help you out.

MarTech RFP Requirements Template

Download the MarTech RFP template and get a head start on your requirements list and scoring model. 

Projects

Email Software Implementation

Energy - Netherlands

Project lead for email software implementation and migration of marketing campaigns and customer communications from legacy systems to a new email platform. 

HubSpot Enterprise Integration

Financial Services - Netherlands

Analysis and data model design. Align with architects and data analysts on how to integrate custom CRM and customer management solution with HubSpot Enterprise Marketing Hub and Sales Hub.

MarTech ROI Analysis

Pharma - USA

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to create scenarios for impact on EMEA, APAC and US marketing budgets.

Oracle Eloqua Implementation

B2B - Netherlands

Eloqua implementation and onboarding. Development of campaign strategy, lead scoring models and campaign assets. Measure and improve campaign results. 

MarTech Maturity Scan

IT - South Africa

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advice on which technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns. 

Customer Contact Strategy

Energy - Netherlands

Agency selection and support leadership teams and specialists to develop a customer contact strategy. Align with Marketing, Sales, Customer Service and IT on roadmap, priorities and dependencies for implementation. 

ABM Software Selection

Media - Netherlands

ABM vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on short list and vendors to consider for contracting / negotiations. 

Email Software Selection & Insourcing

Energy - Netherlands

Email vendor selection and insourcing of operational email capabilities. Initiate RFP, align Marketing, IT, Finance, Procurement and leadership teams on business case and prioritization. 

Insights

Get in touch

Let’s discuss how we can help aligning marketing strategy, data and technology.