It’s not just the technology. The key to success is understanding how technology can drive and optimize carefully crafted contact strategies.
Each interaction with your customers will either strengthen the relationship or it will weaken it. The challenge is to make each interaction count by adding value and building trust.
With hundreds, thousands or millions of prospects and customers, it needs to be done efficiently. That’s where technology comes in. Marketing technology allows you to build and strenghten 1:1 customer relationships at scale, to measure results and to test what works.
Inferens helps companies design contact strategies and select, implement and fully utilize Marketing Technology that powers your strategy.
Select the right marketing software that helps marketing teams collect customer insights and build great customer experiences. Use best practice Marketing Assessment and ROI/NPV simulation tools to build solid MarTech business cases.
Project management and technical support for marketing technology. System implementation, data preparation, CRM integration, campaign strategy development, lead scoring and lead routing configuration and onboarding/user training.
Improve customer journey touchpoints, optimize marketing processes and campaigns, reduce acquisition costs and increase conversion using (full-funnel) marketing and sales performance dashboards and customer journey analytics.
Project management, requirements collection, RFI and RFP support.
Assess and benchmark marketing processes and use of marketing technology with over 100 companies and see how to improve the marketing organization across different business units and country organizations.
Build a comprehensive business case for marketing technology with our best practice business case (ROI/NPV) simulation tool. The tool uses benchmark data and simulation techniques to give you insight into the impact of marketing technology investments on marketing budgets and sales performance across multiple business units and country organizations.
Implementation, CRM integration, configuration of all basic marketing automation campaigns, lead scoring models and onboarding/user training.
Campaign strategy, design and configuration of campaign flows, development of landing pages, emails, forms and campaign dashboards.
Measure and optimize channel marketing ROI and get insight into partner sales forecasts and funnel development.
Visualize the customer journey through online and offline marketing channels and optimize content and media.
Ensure marketing contributes to company goals by aligning marketing strategy with programs and campaigns.
Monitor marketing and sales results with real-time dashboards, blending data from CRM and Marketing Automation systems, Webdata and social media channels. Use attribution to quantify impact of marketing campaigns and channels in order to optimize budget allocation.