Pick the right software to make marketing more efficient and effective. Use best practice Maturity Assessment and ROI/NPV simulation tools to build solid MarTech business cases.
Project management and technical support for marketing automation. System implementation, CRM integration, configuration of campaigns, lead scoring models and onboarding/user training.
Optimize marketing processes and campaigns, reduce acquisition costs and increase conversion using (full-funnel) marketing and sales performance dashboards and customer journey analytics.
Project management, requirements collection, RFI and RFP support.
Assess and benchmark marketing processes and use of marketing technology with over 100 companies and see how to improve the marketing organization across different business units and country organizations.
Build a comprehensive business case for marketing technology with our best practice business case (ROI/NPV) simulation tool. The tool uses benchmark data and simulation techniques to give you insight into the impact of marketing technology investments on marketing budgets and sales performance across multiple business units and country organizations.
Implementation, CRM integration, configuration of all basic marketing automation campaigns, lead scoring models and onboarding/user training.
Campaign strategy, design and configuration of campaign flows, development of landing pages, emails, forms and campaign dashboards.
Measure and optimize channel marketing ROI and get insight into partner sales forecasts and funnel development.
Visualize the customer journey through online and offline marketing channels and optimize content and media.
Ensure marketing contributes to company goals by aligning marketing strategy with programs and campaigns.
Monitor marketing and sales results with real-time dashboards, blending data from CRM and Marketing Automation systems, Webdata and social media channels. Use attribution to quantify impact of marketing campaigns and channels in order to optimize budget allocation.