GET IN TOUCH

Marketing
Technology
Specialist

Helping business leaders to select, implement and optimize marketing software.

learn more
NS logo
wolterskluwer
essent
dpg_logo
teradata_logo

Expertise

Marketing Technology Selection

Align stakeholders and benefit from best practice frameworks and templates to build business cases, collect requirements and create RFP scoring models. Expertise to help your teams go from long list to implementation

Marketing Technology Implementation

Professional enterprise program management. Align business, IT and data teams with software vendor and integration partners to ensure a smooth platform implementation and launch.

Customer Strategy & Campaigns

Get the most from marketing technology by enhancing customer experience while reducing costs. Project management and support in strategy implementation, customer lifecycle management, personalization and campaign optimization.
Learn more

Work

International B2C MarTech Strategy

Develop a new lifecycle and  campaign framework, establish KPIs and creating a detailed roadmap for implementation. 
Manufacturing - Netherlands

MarTech ROI Analysis

ROI/NPV calculation using benchmark data to create scenarios for impact on EMEA, APAC and US marketing budgets.
Pharma - USA

CDP Vendor Selection and Implementation

Project lead for CDP vendor selection. Build roadmap and coordinate implementation.
Public Transportation - Netherlands

Marketing Automation Implementation

Project lead for implementation and migration of campaigns from legacy systems to the new  platform.
Utilities - Netherlands

Account-Based Marketing Vendor Selection

Requirements collection, vendor analysis and long list and RFI development. Advice on short list vendors to consider for negotiations. 
Media - Netherlands

MarTech Maturity Assessment

Maturity benchmark and fit-gap analysis for multiple business units. Advice on which technology to acquire to optimize marketing planning and campaign management.
IT - South Africa

Customer Contact Strategy​

Agency selection and support leadership and teams to develop a customer contact strategy. Align with stakeholders on implementation roadmap. 
Utilities - Netherlands

Marketing Automation Implementation

Oracle Eloqua implementation and onboarding. Development of campaign strategy, lead scoring models and campaign assets.
Publishing - Netherlands

Omnichannel Content Platform Selection

Project lead for omnichannel content platform vendor selection. Aligning with business stakeholders and architects to select and adopt the platform.
Public Transportation - Netherlands

HubSpot Enterprise Integration

Analysis and data model design. Align with architects and data analysts on custom CRM integration with HubSpot Enterprise Marketing Hub and Sales Hub.
Financial Services - Netherlands

Marketing Automation Vendor Selection

Vendor selection and insourcing of operational email capabilities. Initiate RFP and align leadership and teams on business case and prioritization. 
Utilities - Netherlands

Conversational AI Vendor Selection

Requirements collection and project lead for conversational AI vendor selection. Align with stakeholders and teams on capabilities and priorities for implementation.
Public Transportation - Netherlands

Resources

Marketing Technology ROI Simulator

The marketing technology ROI simulator instantly calculates ROI, TCO, NPV and payback period based on cost savings, performance lift, project investments and running costs.

Get Access

MarTech RFP Template

Download the MarTech RFP template and get a head start on your requirements list and scoring model. 

Get Access

Insights

More Insights
Adwin Gerritsen
Owner / Marketing Technology LEAD
E: adwin@inferens.nl

Get in touch

Let’s discuss how we can align strategy, data and technology. 

info@inferens.nl

SERVICES

Marketing Software Selection

Marketing Technology Implementation

Customer Strategy Implementation

Follow

Linkedin

© 2025. All rights reserved.

Privacy Policy

Terms & Conditions