MARKETING TECHNOLOGY SPECIALIST

Expertise in Marketing Software selection, business cases, implementation and optimization.

SERVICES     CASES

Customer-First

Marketing technology needs to align with your customer strategy and company goals. That is the only way to increase relevance for customers and add value to the business.

Get in touch for expert support in selecting marketing software solutions and optimize return on MarTech investments.

dmu-engagement

Services

Software Selection
A thorough RFP preparation will prevent surprises during implementation. Align Marketing, Customer service, Sales, IT, Data architects, Finance and Procurement to build realistic business cases, collect requirements and help the organization select the right software.
MarTech Implementation
Implementation = technology + organization. Prepare all teams involved and align Marketing, Customer service, Sales, IT, Data architects, software vendor and integration specialists to ensure a smooth implementation and platform launch.
Marketing Automation
Get the most from marketing automation and make marketing more effective and efficient. Expert support in customer strategy implementation, customer lifecycle management, campaign optimization, personalization and lead management.
Get MarTech ROI Right [Calculator]
The Inferens Marketing Automation business case simulator is a comprehensive ROI calculator. The simulator automatically calculates Net Present Value (NPV) and payback period, based on marketing and sales funnel data and project investments.
Demand Waterfall on Steroids
Demand planning can be a tough challenge for B2B marketers. A popular approach to setting B2B marketing goals is to ‘reverse the Demand Waterfall’. But this can be misleading. Find out how to improve B2B target setting.
AI in B2B Marketing [Report]
Download the report and learn how AI changes content production, customer journey orchestration, sales automation and marketing analytics. Features 25 marketing tools and explains how they use AI to help marketers optimize marketing campaigns and processes.
Account Based Marketing ROI [Ebook]
ABM gained traction in 2015 and it is still a very popular marketing tactic. Yet many companies cannot measure the ROI of ABM programs. This ebook explains how to track ABM results and outlines the four steps companies can take before building ABM dashboards.

Projects

Oracle Eloqua implementation

Marketing automation onboarding and implementation. Development campaign strategy and lead scoring models. Development of campaigns assets such as landing pages and emails. Measure and improve campaign results.

B2B – Netherlands

MarTech Maturity

Marketing maturity benchmark and fit-gap analysis for multiple business units. Advice on which marketing technology to acquire in order to optimize marketing planning and production and distribution of marketing campaigns.

IT – South Africa

MarTech ROI Analysis

Marketing technology business case simulation (ROI/NPV) using benchmark data and simulation techniques to visualize expected impact on marketing budgets for the EMEA, APAC and US marketing organizations.

Pharma – USA

ABM Vendor Selection

Account Based Marketing vendor selection. Requirements collection, desk research, vendor analysis, long list and RFI development. Advice on potential fit short list of vendors to consider for negotiations.

B2B – Netherlands

Content Marketing Platform

Content marketing platform for finance professionals, including implementation of a marketing automation software and campaign development with the goal to drive awareness and to generate leads.

Financial Services – Netherlands

Email Vendor Selection and Implementation

Email vendor selection and insourcing of operational email capabilities. Initiate RFP, align Marketing, IT, Finance, Procurement and Leadership teams on business case and prioritization. Vendor selection and project lead for implementation.

Energy – Netherlands

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