Marketing Technology Specialist

Helping business leaders align strategy, data and technology

NS logo
wolterskluwer
essent
dpg_logo
teradata_logo

Confident tech decisions, visible marketing impact

Many companies struggle to get results from marketing technology investments. Inferens helps business leaders cut through complexity by strategy-led software selections, managing Martech implementations and revenue optimization.

Technology Selection

Align stakeholders and benefit from best practice frameworks and templates to build business cases, collect requirements and create RFP scoring models. Expertise to help your teams go from long list to implementation

MarTECH Implementation

Professional enterprise program management. Align business, IT and data teams with software vendor and integration partners to ensure a smooth platform implementation and launch.

Revenue Optimization

Get the most from marketing technology by enhancing marketing effectiveness while reducing costs. Accelerate lead-to-revenue and LTV with AI-driven marketing and sales.

Work

International B2C MarTech Strategy

Develop a new lifecycle and  campaign framework, establish KPIs and creating a detailed roadmap for implementation. 
Manufacturing - Netherlands

MarTech ROI Analysis

ROI/NPV calculation using benchmark data to create scenarios for impact on EMEA, APAC and US marketing budgets.
Pharma - USA

CDP Vendor Selection and Implementation

Project lead for CDP vendor selection. Build roadmap and coordinate implementation.
Public Transportation - Netherlands

Marketing Automation Implementation

Project lead for implementation and migration of campaigns from legacy systems to the new  platform.
Utilities - Netherlands

Account-Based Marketing Vendor Selection

Requirements collection, vendor analysis and long list and RFI development. Advice on short list vendors to consider for negotiations. 
Media - Netherlands

MarTech Maturity Assessment

Maturity benchmark and fit-gap analysis for multiple business units. Advice on which technology to acquire to optimize marketing planning and campaign management.
IT - South Africa

Customer Contact Strategy​

Agency selection and support leadership and teams to develop a customer contact strategy. Align with stakeholders on implementation roadmap. 
Utilities - Netherlands

Marketing Automation Implementation

Oracle Eloqua implementation and onboarding. Development of campaign strategy, lead scoring models and campaign assets.
Publishing - Netherlands

Omnichannel Content Platform Selection

Project lead for omnichannel content platform vendor selection. Aligning with business stakeholders and architects to select and adopt the platform.
Public Transportation - Netherlands

HubSpot Enterprise Integration

Analysis and data model design. Align with architects and data analysts on custom CRM integration with HubSpot Enterprise Marketing Hub and Sales Hub.
Financial Services - Netherlands

Marketing Automation Vendor Selection

Vendor selection and insourcing of operational email capabilities. Initiate RFP and align leadership and teams on business case and prioritization. 
Utilities - Netherlands

Conversational AI Vendor Selection

Requirements collection and project lead for conversational AI vendor selection. Align with stakeholders and teams on capabilities and priorities for implementation.
Public Transportation - Netherlands

Resources

The Martech
Scan

Build a strong value-based Martech roadmap and learn how you can increase customer engagement and reduce costs with your current stack.

The MarTech RFP AI Agent

Get 80% of the RFP prep work done in minutes instead of days. The RFP AI Agent researches software markets, collects vendor data and prepares all RFP documentation.

The MarTech ROI Calculator

The marketing technology ROI simulator instantly calculates ROI, TCO, NPV and payback period based on cost savings, performance lift, project investments and running costs.

Insights

Adwin Gerritsen

I help business leaders to select, implement and optimize technology to drive revenue growth.

Get in touch

Let’s discuss how we can align strategy, data and technology. 

By submitting the form you accept the privacy policy as published on this website.