Expertise en ondersteuning bij selectie, implementatie en optimalisatie van marketing software.

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Marketing Software Selectie

Align stakeholders and benefit from best practice frameworks and templates to build business cases, collect requirements and create RFP scoring models.

Expertise to help your teams go from long list to implementation

Marketing Software Implementation

Professional enterprise program management. Align business teams and architects with software vendor and integration specialists to ensure a smooth platform implementation and launch.

Customer Strategy & Campaigns

Get the most from marketing technology by enhancing customer experience while reducing costs.

Project management and support in strategy implementation, customer lifecycle management, personalization and campaign optimization.

Managed Marketing Technology

Fully integrated marketing software for Large and Mid-sized enterprises.

Create data-driven journeys and use advanced analytics to personalize and automate lead generation, up- and cross-selling, loyalty and churn reduction.


International B2C MarTech Strategy

Develop a new lifecycle and  campaign framework, establish KPIs and develop a detailed roadmap for implementation. 

Manufacturing - Netherlands

CDP Vendor Selection and Implementation

Project lead for CDP vendor selection. Build roadmap and coordinate implementation. 

Public Transportation - Netherlands

Marketing Automation Implementation

Project lead for implementation and migration of campaigns from legacy systems to the new  platform.

ENERGY - Netherlands

MarTech ROI Analyse

ROI/NPV calculation using benchmark data to create scenarios for impact on EMEA, APAC and US marketing budgets.


Account-Based Marketing Vendor Selection

Requirements collection, vendor analysis and long list and RFI development. Advice on short list vendors to consider for negotiations. 

Media - Netherlands


Agency selection and support leadership and teams to develop a customer contact strategy. Align with stakeholders on implementation roadmap. 

Energie - Nederland

MarTech Maturity Assessment

Maturity benchmark and fit-gap analysis for multiple business units. Advice on which technology to acquire to optimize marketing planning and campaign management.

IT - Zuid-Afrika

Marketing Automation Implementation

Oracle Eloqua implementation and onboarding. Development of campaign strategy, lead scoring models and campaign assets.

Publishing -Netherlands

Omnichannel Content Platform Selection

Project lead for omnichannel content platform vendor selection. Aligning with business stakeholders and architects to select and adopt the platform. 

Public Transportation - Netherlands

HubSpot Enterprise Integratie

Analysis and data model design. Align with architects and data analysts on custom CRM integration with HubSpot Enterprise Marketing Hub and Sales Hub.

Financiële Dienstverlening - Nederland

Marketing Automation Vendor Selection

Vendor selection and insourcing of operational email capabilities. Initiate RFP and align leadership and teams on business case and prioritization. 

ENERGY - Netherlands

Conversational AI Vendor Selection

Requirements collection and project lead for conversational AI vendor selection. Align with stakeholders and teams on capabilities and priorities for implementation.

Public Transportation - Netherlands


Top-X MarTech Database

De Top-X MarTech database bestaat uit de meestgebruikte marketing platforms per categorie. Alleen tools die ingezet worden door grotere bedrijven en die door toonaangevende analisten beoordeeld worden, zijn opgenomen. Zo bouw je snel een long list met de meest relevante softwarebedrijven. 

Marketing Technology ROI Simulator

De Marketing Technology ROI calculator berekent direct de ROI, TCO, NPV en payback period op basis van project investeringen, cost savings, running costs en performance lift.

MarTech RFP Template

Download de MarTech RFP requirements template en start direct met je requirements lijst en score model. 

MarTech Agency Database

The MarTech agency database is a curated list of > 350 MarTech agencies and their platform expertise. Whether you need an implementation partner or seeking to outsource MarTech support, this database will help you out.

Plan een afspraak

Vragen over marketing software selectie, implementatie of optimalisatie? Laat een bericht achter via het formulier of de chat. 

Winthontlaan 200

3526 KV  Utrecht

The Netherlands